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Hits & Flops: May 2013
Hits and Flops
Two great creations, but one hits the bull’s-eye and the other gets ignored. What gives? Irene Sax listens as chefs try to figure it out.
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Hits & Flops: November 2012
Hits and Flops
When all’s said and done, there’s no accounting for taste, as five chefs learn from their successes and failures. Carolyn Jung lets them vent a...
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Hits & Flops May 2012
Hits and Flops
The customers are never wrong when they love your stuff. But when they don’t…well that’s a different story. Irene Sax samples chefs’ perspe...
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Hits & Flops November 2011
Hits and Flops
It's either "they got great taste" or "these guys don't know nuthin." You see, chefs never understand why one thing turns diners on and why another...
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Hits & Flops May 2011
Hits and Flops
Love and rejection, rejection and love—the couplet all chefs have to deal with when diners read their menus. Seven chefs descrive their "wows" an...
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Hits & Flops November 2010
Hits and Flops
Some dishes are in constant demand, while others have no takers. Six chefs puzzle over their customers' whims.
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Hits & Flops May 2010
Hits and Flops
When you're good, you're good. SO how can you be bad when you're really good? Six chefs muse about why good dishes succeed while other worthy (or b...
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Hits & Flops November 2009
Hits and Flops
There's no accounting for taste. Four chefs ponder the mysteries of customers going wild for some dishes while roundly rejecting others.
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Hits & Flops May 2009
Hits and Flops
Ah, fickle diners: they love your food when it's great; they dislike your food when it's great. What gives? Six chefs tell Judiaann Woo their highs...
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Hits & Flops May 2008
Hits and Flops
Eight ethnically rooted chefs fearlessly bring a corner of the world to adventurous diners. Sometimes the thrill of the new hits home, and sometime...
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Hits & Flops November 2007
Hits and Flops
The yin and yang of creativity as counted by seven chefs' POS systems. Irene Sax chronicles how they view the mood swings of fickle clientele.
