At The Carlton in Cannes.
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The Great Gatsby Plays Cannes

Beverly Stephen / April 22nd, 2013

New York City’s Plaza hotel isn’t the only destination cashing in on The Great Gatsby by promoting its association with the novel. The Cannes Film Festival is opening on May 15 with the expected blockbuster and it will no doubt be a boon to business for the glamorous Riviera city and particularly to its Carlton hotel, where EVERYBODY stays. What’s the tie-in here? It’s rumored that Fitzgerald may have finished writing the novel while living on the Côte d’Azur, and, in any event, he and Zelda spent a lot of time living it up there and were particularly enamoured of the Carlton and the Hôtel du Cap in nearby Antibes.

Just how good is the festival for business? The Carlton released the following gee-whiz numbers on the volume of food and drink consumed last year: 800 kg of crayfish and lobster, 15 kg of caviar, 500 kg of meat, 30 tons of fruits and vegetables, 20,000 eggs, 5,000 bottles of Champagne.

The Film Festival attracts some 120,000 participants, including 4,500 journalists, so it’s no wonder so much Champagne and caviar are consumed.

The Great Gatsby isn’t the only film to be closely associated with the Carlton and its environs. The most famous of all was Alfred Hitchcock’s To Catch a Thief, with Grace Kelly and Cary Grant. One scene immortalizing the glamorous couple was filmed in the Carlton, outside the now-legendary suite number 623, while others took place in the Grand Salon and on the hotel’s beach. But who will ever forget those hair-raising curves along the Grand Corniche as the couple sped to Monte Carlo?